Renzenbrink & Partner advises ABOUT YOU and Guido Maria Kretschmer on joint venture
19. April 2023As part of their existing operational partnership, ABOUT YOU and Guido Maria Kretschmer have founded Guido Maria Kretschmer Ajour GmbH, under whose umbrella the fashion label “Guido Maria Kretschmer” will be marketed in future.
ABOUT YOU sells a range of more than 2,000 fashion brands via its customized online store in 23 countries, making it one of the largest fashion and lifestyle platforms in Europe.
The “Guido Maria Kretschmer” brand is the fashion label of designer Guido Maria Kretschmer and is one of the best-selling personality brands at ABOUT YOU. The label is to be further expanded under the joint umbrella.
With separate teams, Renzenbrink & Partner advised both ABOUT YOU and Guido Maria Kretschmer comprehensively on all legal aspects of the formation and the future structure of the shareholder relationship as well as the link to the operational legal relationships.
The Renzenbrink & Partner teams were led by Dr. Dennis Schlottmann for ABOUT YOU and Dr. Ulf Renzenbrink for Guido Maria Kretschmer.
ABOUT YOU was also advised in-house by Dr. Thomas Müller (Head of Legal).