Renzenbrink & Partner advises the shareholders of NICHE-BEAUTY on the entry of Douglas

Renzenbrink & Partner has advised the shareholders of NICHE-BEAUTY (founding family Bechtolf and a family office) on the entry of Douglas, Europe’s largest perfumery chain. In a first step, Douglas acquires a 51% stake. The founding family of NICHE BEAUTY will continue to provide the management.

NICHE-BEAUTY operates an online store for exceptional, international premium cosmetics brands and was founded in 2011 by sisters Laetitia von Hessen and Sarah von Doetinchem and their father Andreas Bechtolf. The portfolio consists of over 6,000 products from more than 200 exclusive brands, many of which were only available abroad. The aim of the transaction is to further increase awareness of the portal together with Douglas.

Perfumery Douglas, based in Düsseldorf, was founded in 1910 and has around 2,400 stores in 21 countries, most recently generating sales of 3.3 billion euros. Douglas offers around 50,000 high-quality products from over 650 brands in the fields of perfumery, decorative cosmetics and skincare as well as nutritional supplements and accessories. The acquisition of the online retailer for luxury cosmetics is part of Douglas’ digitalization strategy.

Renzenbrink & Partner advised the existing shareholders of NICHE-BEAUTY on all legal aspects of the transaction. The team consisted of partner Dr. Ulf Renzenbrink and associate Martin Aisenbrey (both Corporate/M&A).