Renzenbrink & Partner advises ABOUT YOU and Guido Maria Kretschmer on Joint Venture
19 April 2023
As part of their existing operational partnership, ABOUT YOU and Guido Maria Kretschmer have founded Guido Maria Kretschmer Ajour GmbH, under whose umbrella the fashion label “Guido Maria Kretschmer” will be distributed in future.
ABOUT YOU sells an assortment of more than 2,000 fashion brands in 23 countries through its customised online shop, making it one of the largest fashion and lifestyle platforms in Europe.
The brand “Guido Maria Kretschmer” is the fashion label of designer Guido Maria Kretschmer and is one of the best-selling personality brands at ABOUT YOU. The label is to be further expanded under the joint umbrella.
Renzenbrink & Partner advised both ABOUT YOU and Guido Maria Kretschmer with separate teams comprehensively on all legal aspects of the foundation and on the future structure of the shareholder relationship as well as the linkage with the operational legal relationships.
ABOUT YOU was also advised in-house by Dr. Thomas Müller (Head of Legal).